Difi
DIERK FILMER
Since 1960, Dierk Filmer has been expanding his product range on the German motorcycle clothing market. When motorcycling became a popular sport in the 1980s, he already had a large selection of motorcycle gear on offer.
He sold these self-designed garments under the culmination of his first and last name (DIFI) and did so in a store called MotoPort – also established by mister Filmer himself. Both the company and brand grew rapidly, which eventually resulted in expansion abroad.
In 1982, MotoPort expanded to the Netherlands and became the most successful motorcycle clothing franchise under Dutch management. Thanks to its wide range of products, excellent price-quality ratio, and continuous development, DIFI forms the backbone of this success.
MISSION
To provide the majority of motorcyclists around the globe with good-looking and high-quality motorcycle clothing.
DIFI motorcycle clothing is designed for the majority of motorcyclists; the entry level and middle segment of the market. It differentiates itself through its trendy looks, consistent quality, and excellent price-quality ratio thanks to the experienced MotoPort team behind it.
VISION
To develop and manufacture motorcycle clothing that is accessible to as many motorcyclists as possible by focussing on the price-quality ratio.
By focusing on the price-quality ratio, DIFI makes sure you always get the highest possible quality for the amount you’re paying. Whether you’re shopping at entry level or further up the middle segment, DIFI gives you more.